SQUID GAME SEASON 2

As part of their extraordinary 360 integrated campaign to promote the release of Squid Game Season 2, Netflix invited us to collaborate on a series of high impact cultural moments.

Partnering with Tottenham Hotspurs for a series of content shoots, we recreated the iconic games from the show, challenging first team players skills with dalgona cookies, compete against The Recruiter in a game of ddajki and swop their training drills for a race in Red Light Green Light under the watchful eye of our huge animatronic Young Hee doll.

Curating a surprise stunt at a Spurs v Liverpool Premier league match, we brought a team of pink guards to patrol the stadium and monitor the action pitch side.

  • Over 3 billion social impressions

  • Match day stunt picked up on live international broadcast

  • Experienced by over 60k fans IRL