AS SEEN ON NETFLIX

To celebrate their most passionate fandoms, Netflix challenged us to create a unique experience to bring people together, champion communities around beloved shows, and raise funds and awareness for mental health charity Mind.

Gathering thousands of original props, costumes, and memorabilia from over 30 Netflix shows, we designed and delivered a one-of-a-kind pop-up experience in Shoreditch and Birmingham. 

As Seen on Netflix offered fans a unique opportunity to purchase items from their favourite Netflix shows, while raising funds and awareness for mental health charity, Mind.

A treasure trove of discovery with something for everyone, the activation brought people together in a vibrant, colorful space including an immersive Heartstopper photo moment alongside a quieter space for interaction, supporting the campaign’s focus on mental health and connection.

An online auction added to the buzz, offering unique pieces like Otis’s bike from Sex Education, Lady Whistledown’s papers and a larger than life signed portrait of Jeff Goldblum.

  • £70k raised for Mind

  • 9 million social impressions

  • +180 press mentions with major media coverage and

  • Thousands of in-store visitors from as far as California, Germany and Norway

  • One of Campaign Magazine’s Top 10 Live Experiences 2024