WEDNESDAY

Netflix briefed us to transport fans into an unexpected journey through the world of Wednesday Addams – just in time for Christmas.

*Designed and produced by our Creative Director with Us Experiential

A large cast of Wednesday’s, Uncle Fester, Thing and Lurch greeted fans to immediately immerse them in a spooky pop up featuring the iconic stained glass window, taxidermy, her typewriter with bleak poetry and artifacts in bell jars. 

Visitors experienced a cello performance by Wednesday before moving into an uncanny Christmas grotto to meet Uncle Fester and Thing on a velvet throne. 

Guests were gifted bespoke printed coffees and themed lumps of ‘coal’ as Christmas treats before a farewell from Lurch at the Addams family hearse parked outside.

  • 4000 visitors over 3 days

  • Queues reaching 3 hours long (eep!)

  • Over 500 social posts

  • 30m total social reach