IMAGINARY

Lionsgate briefed us to create an unforgettable theatrical experience for key content creators to promote the release of Imaginary, a childhood horror by Blumhouse.

Following a mysterious and creepy invitation from 'Your Imaginary Friend', containing a bespoke hand turned music box playing remade nursery rhymes, guests were invited to sketch, Mayfair for a twist on Afternoon Tea.

Working alongside sketch’s existing maximalist design, we added further installations to immerse guests in the world of Imaginary. Weaving through a tunnel of ribbons, they entered into a hyper coloured, childlike space filled with huge helium balloons, glittering stacks of presents, an animatronic bear and a miniature tea party scene.

The experience was peppered with dark surprises; using bespoke sound design and lighting effects, the environment switched from sweet to sinister as a team of possessed waiters served the final plate reading 'Welcome to Imaginary'...